On May 8, an event titled "Intellectual Fortress: Securing your Branding & Innovation," organized by the Intellectual Property Commission of the Armenian Committee of the International Chamber of Commerce (ICC), took place at the Best Western Plus Congress Hotel, focusing on issues concerning intellectual property rights in branding.

During the event, experts in the field presented current cases, addressing legal issues that were further discussed by invited legal experts in interactive sessions with participants. Among the speakers was Gohar Gevorgyan, shareholder and general director of "ELL PARTNERSHIP" Law Firm, and a member of the Intellectual Property Commission of the ICC Armenia Committee.

In today's competitive market, the significance of branding cannot be overstated; however, it's crucial to acknowledge its close relationship with intellectual property and the associated protection issues. Therefore, the team at "ELL PARTNERSHIP" Law Firm underscores the importance of such events and the imperative to enhance legal knowledge among stakeholders, always ready to contribute to the advancement of the field and promote legal awareness.